I would wear something that clearly identifies me as a personal trainer. I have a few shirts with my name and the name of my company embroidered on it which I always use when I attend functions like that. I also have a lot of business cards on me and a brochure about my business.
Once at the event, I talk to everyone there whether they be potential clients or other business owners.
I wish you good luck and success.
If it’s something that you can promote your services, I would have brochures, business card, flyers, or anything that you can give to potential clients.
I would hold some type of testing that can be used for a big population, maybe Biolelectrial Impedance Analysis-Body Composition (not accurate but good for big populations). Maybe an “Ask the Personal Trainer” session, allowing them to communicate with you. You can also hold an exercise demo of some sort, TRX, BOSU, 5 Minute Core/Ab session, etc.
Hi Marika. I participate in corporate health fairs often (about every 3-4 months), and have been on the other side of the coin where I’ve been a Corporate Wellness Director seeking participants for my own health fair. When I’m attending as a presenter/exhibitor, one thing that I try to do is to somehow “distinguish” myself and my table from all of the others present. Typically, fitness presenters offer “give-aways,” and provide something along the lines of an assessment or some type of health questionnaire to reel people in. What I found that works well for me is to do something different. I will often offer a game of some sort that involves fitness, or do a “fitness quiz” in which the person taking the quiz must include their contact information so that I can contact them later just in case they win. If a group of employees/co-workers come up together, I may offer a quick “trivia game” by teaming them up against one another and asking fitness-related questions that I’ve already prepared (co-workers love to compete against one another).
By offering one or both of these simple ideas, the crowds quickly begin to gather around my table, and of course a crowd brings in even more as they each challenge each other and the laughter begins. It’s a great way to allow people to learn while having some fun (sometimes at their co-worker’s expense – smile).
There’s more, but hopefully this will at least give you something to think about.