I’m adding additional classes to my studio; I’ve done specialty boot camps/high intensity interval training/Tabata training, some where I’ve handed out workouts to take home, others not“I have charged different prices in the past, but wondering what others charge for such classes. Lots of time and programming goes into each of these types of classes, so I feel they should be charged more, but I don’t want to turn clients away from taking them because of the prices. Any suggestions on what others are doing within their studios/gyms/facilities?
Monica, I owned a small studio for 10 years, first you will have to compare the going price of the area you are located, your ability, experience and reputation also play a big part in your pricing. When I offered classes the formula that I used was based on these factors.
How many people max per class. How much was the instructor costing per class. Studio’s cut should equal to instructor at a minimum. If instructor is $30.00 and Studio is $30.00 the class costs the studio $60.00 to run per class. So you need 6 students at $ 10.00 per class break even but at this rate you will lose money unless the classes are much larger and full. Every person over the 6 students starts showing a profit to the studio which gives the studio the ability to give the instructor and the students an incentive to promote the class. ie; instructor gets bonus if class is full Students get free class for every two new friends that they bring
If you are the instructor what is your time worth that is your starting number if your get $75.00 per hour and the class is one hour plus you have half an hour to set up and half an hour to clean up your cost for the class is $150.00. this would change your break even point to $25.00 per your 6 students.
I hope I helped good luck
Anthony Brizendine NSCA-CPT