I have taught for 25 years and I am a group exercise director. The instructors I find do not have the expertise and polish I am looking for. I want to start a business to coach instructors. How do I get started getting my name out there?
Everyone has offered great advice and I agree that it is needed. I would add to that if this is going to be a major component of your business, then blog about, do teleseminars, webinars, meet up with other instructors at Starbucks, etc. Also, consider working on an information product.