I want to market my new business to personal trainers and GFI’s, but how do I find them?
I am thinking of starting a business. I would provide the space for personal trainers to bring their clients and the space for group fitness instructors to bring their classes and equipment for both. The folks using the space would rent the space from me. This would alleviate much of the start up costs for a new business. But how do I find the PT’s and GFI’s in my area in which to market this business?
Sue, I really like your answer. I’m going to suggest one small adjustment, though, since I’m a former tax accountant. An independent contractor may use the equipment that is already present at a location without that tipping the scales in the favor of them being an employee rather than an IC. Employee vs. contractor is a facts and circumstances test, and when you look at the overall control the worker has over their work product, using some of the facility’s equipment isn’t exerting any control over the work product.