I am thinking of starting a business. I would provide the space for personal trainers to bring their clients and the space for group fitness instructors to bring their classes and equipment for both. The folks using the space would rent the space from me. This would alleviate much of the start up costs for a new business. But how do I find the PT’s and GFI’s in my area in which to market this business?
You’re going to want to do some grass roots advertising to get started, I would think.
1) Facebook – groups for fitness professionals in your area
2) Craigslist – find the “at-home” trainers and mail them that you have space for rent if they need it.
3) IDEAfit – you can find people with profiles here that are within a certain distance from your site and message them
4) Some companies like ACE and AFAA will do targeted mailings to your desired demographic. You provide the demographic, the artwork, the postcard, and they mail it. You don’t get access to the contacts, just proof that your information was mailed. I haven’t done this, but I explored it a few years ago to attract gyms to a training I was hosting. For that purpose (I didn’t make money, I just wanted enough attendees to host the training) it wasn’t worth it, but with a profit motive, that might be worth it.
5) Message boards for equipment companies that you carry. For example, if you have specialty equipment that trainers might want to use but might not own themselves, you might go to the websites of the equipment and see if they have message boards.
6) If you have a nice floor with mirrors, you might want to expand your rental opportunities to other professionals, like ballroom dance. In our city, we have cross-over between ballroom dance companies that rent to instructors, and smaller spaces that rent to dancers for private lessons and parties.