Try to offer a class or a training session thru a daily site like Groupon or something similar. This way you get to advertise to a large number of potential members/clients and still make money out of the deal. I did this when I started my own business and I got a lot of new clients, which it would had been very hard for me to do in the amount of time it took to do it by using Groupon.
I hope this helps,
Good answers. If you’re talking about selling more memberships (Susan’s response is right on the mark), offering programs, classes, training regimens, equipment, fitness professional staff are ways to set yourself apart from other facilities.
Investigate what other facilities are offering and see what you might be able to offer that is unique.
There are couple of softwares in the market which can fulfill your needs. Following features are must haves in my opinion.
Sales & Marketing
Due calls management, SMS & Email alerts for Renewals, Balances, Promotions, Member Irregularity, etc.
Online Schedule Management, Automated SMS & Email Reminder to Members & Staff before the Appointment, Paid Service Appointment Management, and Session Usage Tracking
Powerful Access Control System to Track Member & Staff Attendance, Integration with Card based, Thumbprint, Palm Vein Biometric Machines, etc.
Prospect, Member, Referral, and Trial Management, Membership Upgrades, Transfers, and Freezing; Tracking all Communication with Customers
Record all Monetary Actions, Integration with Access Control (E.g. Automatically disallow if the payment is not recovered from the client)
Reports & Analytics
To help you Analyze your Income, Balances, Renewals, etc.
Some non-functional questions you need to check with the company you are evaluating:
Do they provide regular trainings (considering the high attrition rate in the fitness industry)?
How good is their customer support?
Does it have regular updates, i.e., does the software add new features every month?
Are their existing clients happy?
Maybe you can get a few client references from them and cross check with those clients. That will surely help you decide its credibility.
Disclaimer: I work with the company www.fitnessforce.com which provides a club/gym management software.
I would recommend that you look at this from your clients’ perspective. What do your clients want from you? What aren’t you providing them that you could be?
If you are providing the same services as always, then you most likely have tapped out your current client market for those services. You either need to bring in new members to keep selling your old programs to or find out what your current members want you to sell them.
I always go right to my clients and ask them straight up, “Is there something you want me to make available to you that I don’t already offer?” I ask everyone I can and make a list of the most popular suggestions. If I can provide it, I do.
Of course, I am consistently greeting and asking clients for feedback. And I follow through in trying to provide their “wish list”. For example, I had requests for Tai Chi classes from several clients. I found someone who was interested in teaching the class. Then I went back and asked the clients who requested it to sign up for the class. Of the ten, eight signed up and we started the class. I might not have started the class with less than 5 clients, but if it was a popular class at other facilities in our area, I might have gone with less for a while.
#1 is a web presence. I wont get all sales-y here. But check out our tool online. It is utilized by Equinox, TSI, golds gym, steve nash clubs and a numebr of other enterprise facilities.
Best of luck to you,