I find investing in one’s “soft skills” pivotal in increasing sales in many fitness centers.
It is so very important to have the ability to convert clients who are simply members to personal training clients.
If you facility is large enough, you might think about hosting courses for other organizations.
A web presence is a great place to start. Do you have a website? If not, completing your IDEAFIT bio may help. You can successfully promote your fitness center for free!
Here is a previous question with answers posted here at IDEAFIT:
Wishing You Great Success!