What should be the name of my personal training business?
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Despite what you may have heard, it’s rarely a good idea to use your own name.
Do not focus on yourself; focus on your clients and what benefits they will get.
Can you make them stronger ? slimmer ? faster ? more disciplined ?
Pick a benefit-focused name.
It’s usually a sound practice to use common, everyday words that don’t make people scratch your head trying to remember.
Cross out any trademarked words, like “Crossfit” and “Zumba” etc.