You in real estate all that matters is LOCATION, LOCATION, LOCATION! For running a business and getting a lot of clients without much work – the most important thing it will come down to is SEO, SEO, SEO. So make it easy on yourself by getting a name that reflects your location if you’re going to have a brick and mortar place or have people in the area find you.
Example: if you live in Pawnee, Indiana. I’d try to find a domain name that reads: PawneePersonalTraining.com (this will help you rank higher in google, especially if you have a website with great content. Basically, your key words, “trainer, fitness trainer, personal training, etc. then add your city/target area to the end of those keywords. Good luck!
Despite what you may have heard, it’s rarely a good idea to use your own name.
Do not focus on yourself; focus on your clients and what benefits they will get.
Can you make them stronger ? slimmer ? faster ? more disciplined ?
Pick a benefit-focused name.
It’s usually a sound practice to use common, everyday words that don’t make people scratch your head trying to remember.
Cross out any trademarked words, like “Crossfit” and “Zumba” etc.
What are 10 qualities about you, your business, your business’s strengths, and your business’s location. Then get down to a maximum to 3 words, best is 1 or 2 to fully describe your business. Mine is Southbay Personal Trainer http://www.personaltrainersouthbay.com/ – I could of had Southbay Trainer or Southbay Fitness, but someone else already took them! 😉