When naming your business, have it reflect your personality, strengths and what is unique about you. I found the names for my businesses by really listening to the words I was using to describe my business. And I listened to how other people described my business, my personality, how I made them feel. A great exercise for creating a business name is… write down all the words that describe what your personal training business is about. From there, you will come up with a lot of different ideas. One piece of advice, if you are going to use your name, I would add words like fitness, fitness training, personal training to your name. That way, people will instantly know you are a personal training business. Good Luck with the your new business venture.
I stuck with my own name, it will always fit no matter what path it takes. I hear some of my friends joke about how no one knows their business name, as fancy and clever as it is. In this industry you are really selling yourself and I think a name works well, with Debi’s advice about adding fitness to it. People will usually refer you to friends by your personal name, not your business name… “You have to workout with Laura, she is great!” That’s what they will say!