Definitely doing a bit of research on other similar programs in your area is a great idea. Somewhere in between 10-15 per class is about average for most places – 12 classes(3x/week)per month bought in a bundle – $150 & discount anyone wanting to purchase more than one month at a time along with offering a discount for those who start out w/one month and wish to continue – if you start at $150/month – a good discount would be anywhere from $125-$135 per month depending on how long they wish to continue. For my Fit Camp – those that sign up for an entire year get a rate of $100/month for their commitment.
With so many options for pricing available, you should conduct a demographic survey. The local court house should be able to help you with this. Its invaluable and doesn’t take much effort. Base your pricing loosely around it but, believe in what you tell yourself this class is worth and stay close to it… your probably right, they just don’t know it yet.
It really depends on your area, $15 per class may work in some places but be astronomical in others. Regardless of the number per class you decide on, I’ve found it’s easiest to extrapolate the per-class cost and make it a “monthly due.” For example, if someone wants to come twice per week at $15 per class, charge somewhere around $139 per month. This also allows you to do EFT if you want, which is ideal.