I am a NASM certified PT and I want to get a specialization for CEUs and to improve my marketability. I want to be able to help the people around me, in addition to my clients, lose weight and pick up healthy lifestyle habits, and I can’t decide whether the weight management specialization or the behaviour change is more practical and useful when applying what I learn to my clients/close friends. Also, would I be able to give comprehensive programs that they can follow (and some advice in a non-gym setting, like one-to-one consultations in an office setting), or will I only be giving general guidelines to my clients at the gym/studio?
I have them both, and I value them both. However, if I had to pick one over the other, I would go with the behavior change certification.
My reason is that most people struggle more with the implementation of change, not the content of it. What I liked about the behavior change certification was that it linked the various intervention techniques to the readiness stage of a client. For example, developing a detailed fitness program is of no use to a person who is wondering whether exercising is the thing to do. It is great, though, for somebody who is committed.
The behavior change certification is also more generically applicable; smoking cessation comes to mind.
Hope this helps.