You may want to offer a few free sessions geared toward exercises that will help them become better climbers and improve their overall strength and conditioning for climbing. Give them some tips on how strength training can benefit their overall health (ex. more lean muscle mass keeps the metabolism burning, proper strength training techniques prevent injury, how proper stretching after a workout can decrease muscle soreness and aide in recovery, etc). People love good free advise. Take a personal interest in each individual. When people perceive your personal interest in their wellbeing they are more likely to trust you and sign up for some sessions.
Go for 1st free seminar for people. Just charge them for expenses.
Than register their names and ask them for their references and tell them to introduce them. Like this you can make chain and after 2 months more people will know you and your services.
Than give training to new people and their children.
Hope it’ll help. Its direct approach. Thanks http://www.proforbes.com
Since you are targeting a specific type of clientele I would advertise in magazines and stores where they primarily sell outdoor products (REI, DICK’S, etc.) Actually REI offer their own classes on outdoor activities and physical training for those who are interested in such activities (backpacking, rock climbing, canoeing, etc.). You could partner up with them and see if you can work out some king of a deal or even promote your gym and your services to at their locations and customers.
Another idea for you would be to create a specific program that targets climbers and people who would like to use climbing as part of their cross-training regimen. Climbing can be an excellent way of working muscle groups that other conventional/traditional exercises and equipment won’t. I can think of numerous ways as how you can incorporate climbing into your training programs. Since you have the opportunity of being the head trainer there you should also have the freedom to create some great workouts. I hope this helps.
Perhaps market fitness activities that will either help them climb better, recover more quickly, or overcome any imbalances that occur from doing their sport.
Cross-training, active recovery, and corrective exercise will help many athletes (unless they’re so elite in their sport that they’re willing to sacrifice long term health in order to compete at their level).
Maybe do a workshop – “stretching for climbers” or “climbing strength” etc.