Experience working with a variety of clients and in a variety of formats. I have found that most students are either certified/trained in Personal Training OR Group Exercise when ideally they need to have experience in both. The qualifications I require are a minimum of a BS degree, at least one certification but ideally two. Knowledge or experience on incorporating fitness programming into different markets (corporate, hospital, rehab, etc)
Even with that said the ambitious, energetic, outgoing most prepared candiate always stands out the most!!!!