I use FitnessConnect in a few ways. I have a link to it on my website and have another link in the signature line of my emails. I also send the monthly newsletter to everybody I know; I always write an introductory paragraph. The blog function is another feature of IDEA FitnessConnect that I utilize. The last three blog entries show up in the newsletter.
With all that, people can get a rather comprehensive picture about you and what you have to offer. It is a location where they can go for information.
Hope this helps.