I think there are a couple ways to use assessments for business purposes.
For potential clients I like to offer a free consultation that includes an assessment, this helps create a conversation around building a roadmap for success. I always re-assess my training clients as it only makes sense to have checkpoints with indicators.
Sometimes there clients that may just need you to help them stay accountable by testing their fitness. For these clients I charge a minimal fee, however these are the people that might just buy programming services from you.
With all that said, the hardest part is keeping time under control. Calculating and tracking assessment progress is very time consuming. Tools like http://trainermetrics.com make it easy quickly calculate assessments and share progress reports with my clients. You might give it a shot.
Hello Tina Bristow,
I charge the hourly rate for assessments; usually done during a training session which ends up not being an extra charge. The first assessment is of course a longer process and charged hourly. My time and education are what the client pay for, as well as my time away from them which is off the clock. A very good deal as I am sure the other trainers will agree.
Natalie aka NAPS 2 B Fit.
It would be sensible to give free consultation and charge for the assessment since your are just starting your business
What I personally do I charge my usual rate as stated by Martin, but if they sign up for 8 sessions minimum assessment would be free .
Play around with few options till you find your sweet spot in Marketing your business .
I have a form they fill out for the initial assessment and then once it is established that they are truly interested, and I have an idea as to what their goals are I will set up a time for an assessment. I do not charge for the initial assessment as it is an opportunity to sell the product (personal training), in any future post assessment or follow up assessments or testing I will charge the normal hourly rate. Hope this helps.