Specifically, I am unsure about how to market myself and build a name. How do I convince people that I can do a great job? In addition, where can I find all of the paperwork needed to properly run a business (ie tax forms, liability waivers, program papers, etc.)?
I would suggest working for someone in the industry first to get an inside perspective on what is expected to keep a business like this afloat. Nothing teaches better than hands on experience!