Set goals for your revenue, this was the most important thing that I learned.
Know your closing sales percentage.
Know how many clients you need to talk to each day/month/year to effectively meet your needs. For instance if you need to train 10 clients per month (just a random number) and you have a closing rate of 15%, then you know that you need to talk to 66 people per month to make you sales. Break this down to 4 weeks and you get, 17 people per week. Break it down even further to 4 people per day. Working managable numbers like this makes this job less frustrating and less overwhelming in the long run. It is way easier to see yourself talking to 4 people per day than 66 people. Yet this kind of breakdown helps to ensure that you meet your personal goals for income. There is a math behind sales and it is very beneficial to know it.
Word of mouth is the best advertisement but you also want to let people know what you do and that you are available.
I looked at your profile and saw that you carry you own liability insurance. That is great. I assume that you also have registered your own business and that you are in compliance with all the rules of the state you live in.
I recommend that you have a few shirts that carry your company name (or your own name) and contact information. Wear it wherever you go, and also put a decal on your car. Never leave your home without business cards.
When you first begin with in-home training, you will be tempted to accept any time and any location. This can lead to a lot of running around and inefficiency for you.
I also recommend that you should be mindful that – wherever you go – you are always an advertisement for yourself. That also includes places like Twitter and Facebook.
Know your limitations with time
If you are going to be an in home trainer try to schedule your clients who live near each other on the same day
Don’t think you always have to say yes to every one who wants to train, make sure it’s a good match.
Write down all of your travel expenses and keep track of your mileage and gas etc.
Offer small group training
Give your current clients your business card and let them know you have times available and that you love referrels
Offer a referrel card: refer 5 clients get 2 sessions for free
Join your Chamber of Commerce
Get involved in your community
Offer a student discount/senior discount?