I’m sure by now you must have figure it out. Get as much exposure as possible. You can do this by networking, social media and word of mouth. Get certified with a major organization and then use their resources to advance your continuing education and become more knowledgeable. Yes, there is a lot of competition, but you need to focus on you and the goals you have in mind. Don’t worry about what other trainers do or don’t do. Join or start meet-up groups and from there develop new relationships that will help you bring more referrals and clients to your doorstep.