Hi Martin! Thank you so much for stopping by!
It’s been quite a journey in the last 2 1/2 years. I did decided to get certified thru ACE and initially started in-home training. Did that for about 6 months and had an opportunity to rent a small space from a yoga studio – kind of a chance to see if I wanted to stay mobile or not. I knew immediately that having my own facility was what I wanted. That situation lasted about 8 months and for various reasons it was time for me to move on. I found an awesome 750 sq ft facility space 1 mile from my old space, my husband and I did the build-out ourselves and voila, I had my own facility. While I still work part-time in the legal field, I’m transitioning out and should be full-time business owner by the end of the summer.
Never realized how much I LOVED being of service to women, especially in my own space. I sometimes pinch myself when I see how far I’ve come since obtaining my certification. Since we all have something unique to offer the public, I never concern myself with ‘competition’, pricing or any other businesses out there. We offer unique programs, a unique environment to the female population and we strive to over-deliver so we never try to compete on pricing and services.
Blessed to have uncovered my passion in this 2nd half of my life (and blessed to have a husband who supports me)!
I’m sure by now you must have figure it out. Get as much exposure as possible. You can do this by networking, social media and word of mouth. Get certified with a major organization and then use their resources to advance your continuing education and become more knowledgeable. Yes, there is a lot of competition, but you need to focus on you and the goals you have in mind. Don’t worry about what other trainers do or don’t do. Join or start meet-up groups and from there develop new relationships that will help you bring more referrals and clients to your doorstep.
Great sugggestions. Studying for and completing a Personal Trainer certification is essential. The are a lot of certifying agencies–ACSM, ACE, NSCA, NASM, CSCS. Research them and decide which one best fits your needs. Keep in mind that certification is simply the beginning of your career as a Personal Trainer. Keeping current with the research literature and attending conferences and conventions to stay current are an ongoing necessity.
Good luck, Daniel