First, I think it wonderful that you have chosen to help others in your age range. Personally, I have seen a lot of growth in this segment as clients are now coming to me more often who are in their 50s and 60s. I think it is a smart choice, and although you will most likely train individuals of various ages, having a specialty such as a senior population would be very beneficial. The baby boomers want to take care of themselves, and people are living longer–there is a great need for trainers in this age population. All factors of exercise, balance, and general health and wellness are very important to them.
You can reach out to your local communuty center or Y as a start for seniors. I have my own in-home business, but also work at my local community center–and the senior center is hopping with activities.
Also, put your profile on LinkedIn to reach out to some corporate contacts. Join your local Chamber of Commerce–you will meet a lot of people in your community who can refer clients to you. Also, making connections with physicians, physical therapists, and chiropractors is very helpful. I would even try your local country clubs for the private sector that you are seeking.
Also, if you are looking to teach a class to seniors, you could look into holding classes or even doing presentations for some local churches.
Hope this information helps and best wishes to you.
I am 60 and have been personal training and fitness coaching for over 15 years ( started late ! ) I am not against suggesting ‘ seniors ‘ how-ever your age should not define who you choose to train. My clients range from their 20’s to 70’s. Rather advertise your ‘ specialties ‘ . Where is your passion and expertise ? Mine is boot camps and boxing and kettle bells . Age has nothing to do with what I teach . And my clients respect that ( ha ha as they cannot keep up ! ) What I do also is use my real life experience to connect ( again REGARDLESS of age ! )with those in the same boat . I am a cancer survivor and have an arthritic knee, these have helped me put on the glasses that I need to see where these people are at – not all certifications can teach this. PS – when I did teach seniors I was 40. If you love what you do jump in and get wet !
Hello Richard Newman,
Congratulations. You can also look into www.SCORE.org seminars in your area, business groups, churches, libraries and other community night school teaching opportunities. Have shirts made with your business logo and wear everywhere permissible.
Natalie aka NAPS 2 B Fit.
I agree with Sue. The other thing you might want to keep in mind is that since you are in your 60’s (not that it’s a bad thing, on the contrary) you should look into various senior centers or even some Senior Living Communities (this could be a more challenging for you since you don’t have much experience as a trainer). Good luck to you!
It would be great if you would fill in your fitness connect page and list your 4 certifications (there are no licenses in this industry)
Make sure you have a business plan and liability insurance
Join local clubs/groups and get the word out that you are a trainer/print up business cards
Start a bootcamp in town
Start working at a gym/YMCA or community center
Contact local companies/corporations and ask for an interview
Create a Linkeden profile