I recently started a new class for People with Parkinson’s. One of the things that I did was to contact the local newspaper to get them to come out and do a story on the class and my fitness business. The article got a lot of attention and it helped me get the class going. I even heard from a few people who intend to visit here and wanted information.
Another promotion that I do regularly and has worked well is giving away a t-shirt with a phrase on the front (this time around it has “JOIN THE MOVEMENT” on the front) and then my business information on the back. Some gyms sell this type of thing, but I want my clients to feel that I am grateful for their patronage and that I am proud to have them where my shirt in public. I have used the t-shirts for years and always get good feedback from people seeing my clients wearing them.
And I always try to know when my local paper is going to do a special fitness section in the daily paper. Then I do a short article on a topic for the section and include an ad to link to the article. Newspaper ads are always a fair option, but when they are tied into a fitness section, they seem to be a lot more effective.
And the last thing I do that you didn’t mention already is to participate in health and wellness fairs or expos whenever I can. I check with the local paper and other media outlets to find out if there is a fair coming up or contact people involved with an annual expo to make sure I am in on the event. Then I use things like coupons and special expo day discounts to fill classes and/or personal training hours