I would have a well-thought out business plan. Be prepared to articulate to your potential clients what your mission and philosophy is and how you can help them improve the overall health and wellness of their employees. This means being comfortable presenting to a board of directors or a group of top-level executives. Keep in mind that health and wellness translates into dollars saved for a company, which is the main benefit to that company. If you want their business, you show them how your program can save money, and specifically how much. You’ll have to find data, studies and statistics supporting your claims of what unhealthy, sedentary employees cost companies like theirs on an annual basis, for example, and what all the benefits of a wellness program are for both company and employee. That’s the hard part. You’ll also need to find out who (if anyone) provides insurance benefits for the company, as it will be helpful to be networked with those folks and find out what they offer/cover as part of their contract with the company. You’ll need to have your wellness packages (different options, tiers, etc.) priced out so the company will know what they’re getting and at what cost, and they’ll be able to see how much they’ll save in healthcare costs after paying you. Use LinkedIn and any other networking connections you can find to make contact with their HR or executive-level staff. Be prepared for any unexpected obstacles that you’ll be confronted with. Once you’re in, offer your services to HR in helping them reach employees to encourage participation and compliance (newsletters, fb group, etc.). Be involved in as many company social functions as you can to build a great networking system. I’m told that the new healthcare guidelines coming down the pipeline will regulate wellness programs (design, content, incentives, and ensuring non-discrimination for disabled employees), so factor those regulations in when developing your program. I’m sure the company’s HR will ultimately be responsible for compliance, however. And remember, one company can bring another one.
When looking at getting into a new area of business, I always turn to those who are tops in the field. Who are the big corporate wellness providers in your area? What do they offer? What certifications do they have? What business model do they use? Who do they target? What is their pricing? Then put together what you’ll offer, how you’ll offer it, who you’ll target, etc. By copying the best, putting your spin on it to match your goals and personality, you’ll have a winning concept.
Then, as Harris stated, be prepared to present your offerings.
The National Physical Activity Plan has a Workplace Wellness Section as does the CDC, take a look.
Start attending conferences that have Workplace Wellness learning.
Buy Niko Pronk’s book ACSM’s Worksite Health Handbook.
Read Zero Trends by Edington. View Dee Edington on Utube.
I have never found business plans useful. Gaining attention as a workplace wellness coach, consultant or practioner is about what you know and who you know. In today’s economy you need to know your numbers in workplace wellness, and need to know the decision makers to get your foot in the door.
Hire on as a part time wellness coordinator with one of the nations top wellness providers and you will learn a lot that can help you figure out your direction.
The greatest need in workplace wellness is in the small companies, 80 to 500 people. There are more of these companies in the US than larger companies, and they are underserved. There is opportunity for the connected knowledgable entrepreneur.
Hello M K,
Congratulations on a new venture. My answer will be the same to your other question you posted here.
Do you have a business plan?
Do you have a budget?
Do you have a location?
Do you have financing?
What steps have you taken to start up a wellness company?
Here is a link that can also help:
Wishing You Great Success!
Make sure you know the right people in the industry. It’s all about connections.