The National Physical Activity Plan has a Workplace Wellness Section as does the CDC, take a look.
Start attending conferences that have Workplace Wellness learning.
Buy Niko Pronk’s book ACSM’s Worksite Health Handbook.
Read Zero Trends by Edington. View Dee Edington on Utube.
I have never found business plans useful. Gaining attention as a workplace wellness coach, consultant or practioner is about what you know and who you know. In today’s economy you need to know your numbers in workplace wellness, and need to know the decision makers to get your foot in the door.
Hire on as a part time wellness coordinator with one of the nations top wellness providers and you will learn a lot that can help you figure out your direction.
The greatest need in workplace wellness is in the small companies, 80 to 500 people. There are more of these companies in the US than larger companies, and they are underserved. There is opportunity for the connected knowledgable entrepreneur.