When looking at getting into a new area of business, I always turn to those who are tops in the field. Who are the big corporate wellness providers in your area? What do they offer? What certifications do they have? What business model do they use? Who do they target? What is their pricing? Then put together what you’ll offer, how you’ll offer it, who you’ll target, etc. By copying the best, putting your spin on it to match your goals and personality, you’ll have a winning concept.
Then, as Harris stated, be prepared to present your offerings.