We have free resources on starting a corporate wellness program here: https://healthsolutions.fitbit.com/resourcecenter/
Make sure you know the right people in the industry. It’s all about connections.
Hello M K,
Congratulations on a new venture. My answer will be the same to your other question you posted here.
Do you have a business plan?
Do you have a budget?
Do you have a location?
Do you have financing?
What steps have you taken to start up a wellness company?
Here is a link that can also help:
Wishing You Great Success!
The National Physical Activity Plan has a Workplace Wellness Section as does the CDC, take a look.
Start attending conferences that have Workplace Wellness learning.
Buy Niko Pronk’s book ACSM’s Worksite Health Handbook.
Read Zero Trends by Edington. View Dee Edington on Utube.
I have never found business plans useful. Gaining attention as a workplace wellness coach, consultant or practioner is about what you know and who you know. In today’s economy you need to know your numbers in workplace wellness, and need to know the decision makers to get your foot in the door.
Hire on as a part time wellness coordinator with one of the nations top wellness providers and you will learn a lot that can help you figure out your direction.
The greatest need in workplace wellness is in the small companies, 80 to 500 people. There are more of these companies in the US than larger companies, and they are underserved. There is opportunity for the connected knowledgable entrepreneur.
When looking at getting into a new area of business, I always turn to those who are tops in the field. Who are the big corporate wellness providers in your area? What do they offer? What certifications do they have? What business model do they use? Who do they target? What is their pricing? Then put together what you’ll offer, how you’ll offer it, who you’ll target, etc. By copying the best, putting your spin on it to match your goals and personality, you’ll have a winning concept.
Then, as Harris stated, be prepared to present your offerings.