I have the opportunity to purchase a personal training business. In another state. It seems as if I would be purchasing some equipment, taking over a lease and have access to the original owners 50-60 clients. I would hope that at least half of those people would stick with me. The owner is currently running a profit (more than I make currently and I’m in a much larger city). I know you can never get the ‘full’ answer of why someone is selling but the business seems great and I’m not sure why the owner would be selling!
I’ve asked a zillion questions. Can you think of any other questions I should ask other than the obvious ones? Anything I should consider that perhaps I haven’t thought of already? I’ve asked about hours, transferring clientele, equipment maintenance, inventory lists, equipment lists, overhead costs, independent contractors, address, area, timeline, competition,advertising (does mostly free sessions to secure new clients but maintains a full schedule), landlord (is his client), rent, any legal issues with the business or building, no vandal, training style, why the owner is relocating, financing, how long he has been in business, size of studio, no classes.
I’m currently in corporate wellness and have a few private clients. I would love to relocate to this other state and I would love to be my own boss. My fiance works in banking however and is extremely considered about becoming a small business owner as he is seeing many small business owners very very unhappy.
I’ve never purchased a business. I’ve been in the industry since 2002. I have a BS and MS in exercise science. ACE and NASM certified. It would be nice to have some existing clientele when having your own business, instead of starting from scratch. But I’m wondering if it is foolish to ‘buy’ these leads that may or may not be there at the end!?
the one sentence that really gave me pause is in your first paragraph: “I would hope that at least half of those people would stick with me.”
Hope is not a business plan. You have asked many questions but it comes down to the clients you will have because they will be paying your bills.
As you well know, personal training is very personal. People do not easily change from one trainer to the other. They often have been staying with a trainer because of the established relationship which can trump the importance of exercise.
You would be moving into a new area where you have no network to draw on for referral business. But once you sign the lease at the dotted line, you can be sure of the ongoing expenses.
It is your decision; do not let wishful thinking drive it.