And, not to dampen your enthusiasm, there are several things that would need to be true about any idea or product in order to get protection from copying or stealing.
The biggest one is that the idea or product has to be novel. If it is simply the combination of a number of existing parts, materials, or ideas, it won’t be seen as a defendable thing.
Also, if it is a way of exercising like let’s say Tai Bo or Spin, you only get to protect the name. Anyone can teach a martial arts style aerobics class or indoor cycling class. They just can’t call it by a trademarked name.
But the creators of Tai Bo and Spin have done very well regardless. So, if your idea is a work out class program, you still could do well in the fitness market. Though almost all of the trendy classes started out as an idea that become very popular in the place where the class orginated, before it went on to national/international success.
In any case, I wish the best. If you are working hard on this, I hope it becomes something big.
Your fitness idea promote for best option is social sharing. After that classified submission , Directory submission , Video promotion etc available for promoting.
Hello Mike Ludens,
You will need legal counsel to protect your idea and yourself. Make a prototype with the date on it so you have some sort of proof as being the creator. Witnesses to your idea, who you trust, is another way to prove your creation as your own original idea.
Best of luck to you. Please let us know how you do when this is all sorted out. I look forward to seeing your idea; maybe on Shark Tank?
Natalie aka NAPS 2 B Fit.
Also, one of my former bosses introduced a simple product to market for mass production. If it’s a piece of equipment, you can expect to spend up to $100,000 between protoyping, supply chain management, manufacturing, etc. before you are anywhere near the ability to go into production / marketing.
Check out the book, “Bankable Business Plan.”