I would like suggestions on how I can market my experience. I have been involved with working out, in one form or another, since I first walked into the gym at the age of 15. I am now 40 and am have just recently (2012) made the decision to become a certified PT. I am working on my website, business model, etc., so my business is still in its infancy. Looking for helpful tips and ideas.
Hi Charles. Every fitness professional’s career is comprised of two main components – their education (e.g. certifications, degrees or whatever other technical knowledge they have gained) AND their experience (which can be gained through personal experience as well as training OTHERS). It sounds like you have a great deal of the personal experience, and now have the certification; so I would focus marketing efforts accentuating those. As you continue your career and work with a wide-variety of clients, you can then begin to market those experiences as well.
I hope that this helps.