I would like suggestions on how I can market my experience. I have been involved with working out, in one form or another, since I first walked into the gym at the age of 15. I am now 40 and am have just recently (2012) made the decision to become a certified PT. I am working on my website, business model, etc., so my business is still in its infancy. Looking for helpful tips and ideas.
How can your “market your experience” in one word? Storytelling!
Like Bryant said, this doesn’t mean lying or misleading potential clients. It does mean speaking from your heart, sharing stories from your past that people can connect with, as well as describing what you’ve learned over the years and the impact that’s had on you. You’ll have a much better chance of getting people to trust you as an “authority figure” if you’re transparent and humble.
Does all that make sense?
In case you’re interested, here’s a link to a short article from a few years ago about the art of better storytelling:
Here’s another link you might find helpful when it comes to building authority and “likeability” into your website and online presence in general:
Let me know your thoughts if you get a chance and if the links spark any additional questions.
Best of luck to you regardless!