I would like suggestions on how I can market my experience. I have been involved with working out, in one form or another, since I first walked into the gym at the age of 15. I am now 40 and am have just recently (2012) made the decision to become a certified PT. I am working on my website, business model, etc., so my business is still in its infancy. Looking for helpful tips and ideas.
Usually when I’m talking to people, I talk about two things.
2-What they want.
Find out what they are looking from you first. After that, tailor your experiences. I’m not saying make things up, but emphasize your past work that is related to what they’re looking for in a trainer.
What have you done in the 25 years of working out? Sports? Been in physical therapy? Coaching? Bodybuilding? Make what you have done stand out.
They wont sign on unless they know you can help them.