I would like suggestions on how I can market my experience. I have been involved with working out, in one form or another, since I first walked into the gym at the age of 15. I am now 40 and am have just recently (2012) made the decision to become a certified PT. I am working on my website, business model, etc., so my business is still in its infancy. Looking for helpful tips and ideas.
congratulations on your decision to become a personal trainer. I also started at the age of 40, and I did not regret it for a moment.
What I found useful is to tell of my own life experiences, how they related to fitness and what makes me unique in my training. When people look for a personal trainer, they look for more than a guy who knows muscles and exercises. They don’t call it ‘personal’ training for nothing. What makes me successful is not primarily my knowledge in anatomy but the entire rest of me, (hopefully) personality and communication skills. I feel that people will relate to the person behind the trainer. An orthopedic surgeon may be able to get away with lack of bedside manner, we have to have bench side manner.
So much for my words of wisdom.