My honest answer would be however much they can. Definitely take into consideration the variables that Michael mentioned in his response. However, also consider the type of service you’ll be providing vs. what your competitors are doing.
Here are some questions to consider when determining how you’ll be pricing your services:
– How many years of experience do you have compared to your local competitors?
– What amenities will your clients have access to? (i.e. towel service, changing rooms/showers, personalized take-home workouts, etc.)
– What will you do differently that will make the service you provide unique and valuable compared to other instructors?
Below you’ll find links to some articles you might find useful:
Hope my questions and links are helpful. Let me know if you have any other specific questions and I’d be happy to help.
Best of luck!