Hi Blair. As others have alluded to here, a lot depends on the number of participants, what others in your locale charge, whether your group class is a specialty class or a general one, your own needs in terms of what you need to make for your time, and what the market will bear.
There is a HUGE difference between a LARGE group class and SMALL group training so gauge how you approach this based on what model you are actually using.
I hope that this helps.
I charge each client in the group a slightly reduced price from my single client price. For ever client that joins the group the price reduces slightly for each client. I make more for 2 clients than 1. More for 3 than 2 and so on.
I still spend a good bit of time designing the program so that it addresses each individual. This takes more time for more clients. And I charge more if the clients do not share similar goals and ablilties, as this also takes a good deal more time for me to design the program.
That you asked this question makes me think that you do not spend very much time in designing programs or focusing on each individual client. That would make me think that the trainer is not very professional or truly interested in their profession.
My original clients pay $15 – $20 per class for small group with a limit of 6 participants.
All of my new clients are paying $30-40 per class. Our gym went to a standardized pricing for small-group. I don’t get as many clients at that rate, but because I get paid so much more per client, I make about the same money.
Both pricing methods work, and I get clients at both rates. BUT, I prefer the less expensive option because I like to teach to bigger small groups.
Updated: My small-group classes are still doing really well – my core clientele is still with me, and an extra one or two people added on top of that per hour is icing on the cake.
As far as what qualifies me to do so – I tell my clients a bit about my training experience and let them take one group class with me (pending availability) and they either purchase or not. It’s not any one certification that makes me qualified, but rather a package of education, experience, and people skills.