I normally charge my regular hourly rate because that’s how long it takes me to write it. If you are building in answering e-mails, phone calls etc. then you might specify how many of these messages you will include and break it down for instance in 15 min. increments per message so 4 messages would be equivalent to another hour at your hourly rate.
I’m sure that there are many other ways that people are charging.
How far is too far? If you are doing an assessment, maybe you could go back a few more times for your peace of mind and the client’s.
I charge a monthly rate for email and/or telephonic coaching, which comes to about $10 a month. I like Aaron’s idea of breaking down the hourly rate to four messages; so, that is what I will charge starting 2013: four messages/answers per hourly rate.
Hope this helps you, good luck.
Hi Lauren. I too like Aaron’s answer. Another thought is to simply set-up a Fee for Service that you bill to any client needing/wanting you to design an exercise program for them. Under the scenario that you’ve posed in your question you ask about a ‘fitness plan’ only. You can decide how much time this will take you. Decide on whether this is a single plan or one that you will update periodically. And decide whether this service will include follow-up with the client via email, telephone etc. and then set your fee for this ‘package of services.’ As for the actual fee or charge, that will depend on several factors (e.g. what you charge for in-person training; what your competitors charge etc.)
I hope that this helps.
For a one time plan I would charge by the hour, I suggest this because even after a complete assessment and consult you then need to actually figure out the program which can be time consuming in itself or possibly figure out a time scale, such as 90 minutes for $175.
You may want to think about a series of services that you provide such as a one time plan with two follow ups for a price of?
I charge for a double session and the client gets a complete fitness profile. I don’t like doing a single session because I have to rush through assessments. The whole process takes about an hour and a half and then I spend another half hour constructing the program. If it takes a little less, well good for me, I was a bit more on it that day; sometimes its a bit more. I pretty much won’t charge for a plan and no encounter. To much unknown for me to thoroughly commit with the utmost confidence.