My wife (and business partner) is great in marketing and networking so she helped a lot when it came down to that part of the business. But I would recommend hiring a marketing person to do the marketing and the PR if you are not very good at it, because it’s a very important element when owning a business and working for yourself. If you can’t do the marketing, then the business will suffer. I have known many trainers who were great as far as training went, but because they couldn’t promote themselves they were unsuccessful. I believe that in order to be successful, we must know how to utilize our strengths and learn from our weaknesses.