how long does the average new member take before they cancel their membership?
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The average person may be a member for 12 months but this is because they are likely locked into a 12 month contract, so they have no choice but to be a member for that time. A better question may be to ask for how long do new members continue attending for? The answer would be quite different. Studies show this to be less than 6 weeks on avarage (even if they’re signed up to an annual contract),
Sarah Murphy
www.motivatept.co.uk