I have a gym that is located in Las Vegas, NV. I can tell you that average retention rate in Las Vegas is significantly shorter (6 months) than other industry stats that I have read up on. I am sure that is because Las Vegas is a transient city with an ever growing population that is always sponsoring new construction of gyms throughout the valley. My point in this is that location will matter when calculating or finding out your anticipated retention rate.
To answer your question on member usage, I have personally found out that the first 30 days of member usage is vital to anticipate how they will and if they will continue to use the facilities. So engagement and interaction during this period is important.
I too am interested in these stats. In fact I think that a constant measurement on these stats in your own health business is vital to obtain your own business goals. My software keeps a close track and a daily email reminder on my gym stats including the following areas:
Member Length (Months)
Average Member Dues (Monthly)
Average Member Dues (Overall)
New Monthly Dues
Cancelled Monthly Dues
Net Monthly Dues,
I hope this information helps.
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