how long does the average new member take before they cancel their membership?
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The average person is a member for 12-15 months. I pulled this statistic from our EVP Hossein Noshirvani who has very deep knowledge on the industry. Let me remind you that we are a gym management software company so dealing with member retention and all the statistical jargon that floats around the industry is like second nature to us.
Hope this helps,