How is your membership based business (health club or personal trainer) preparing for the New Year’s business rush?!
Please be as specific as possible:
Are you re-evaluating your payment processing service?
Are you trying to find a better system to prevent transcription errors on membership contracts?
Are you trying to assess your financial stance in order to provide your club realistic goals for the new year?
Are you trying educate yourself and your staff more about the most important business aspects/strategies/knowledge to keep your club successful?
I am always seeking new education, but there are many other facets to staying ahead of the competition. I use many tools such as a website and social media such as Facebook to keep potential clients aware of my business. Keeping these sites up to date is a must for me. Adding new education to a resume or offering new incentives are a must.
Hey Lawrence- have you also been tracking and evaluating membership retention as part of your financial plan? For some business, this may cut more costs more than fixing all processing errors (assuming they are small).
Let your staff be apart of goal setting for next year. Review last years memberships or training sessions and come up with monthly goals that encourage growth next year. Work though challenges as they arise and celebrate accomplished goals together.
To keep it fun, we just had a great brainstorming session where the personal trainers came up with new ideas for the group exercise instructors and vice-verse. It was great to get professional opinions from outside of the box.
Hi Lawrence. Taking time to review all programs that I offer (which ones have been successful, which ones not), marketing efforts (which ones have generated additional business), my future equipment needs (based on my current and future plans/offerings), and reviewing my pricing model are all things that I perform at the end of the year in preparation for the coming year.
I hope that this helps.
LaRue, CSCS
www.lecfitness.com
[email protected]
