Do you incorporate a version of your bio in your marketing materials – brochures, flyers, business cards? Do you use aspects of “why your became a personal trainers” when you are networking or when someone asks you what you do for a living? If yes, what do you say? And does this help you create a new client or professional connection for potential referrals?
I do use a version of my “why did I get into this industry” in my marketing materials. I think that whether you do this or not depends a lot on “why” you would do it. My reasoning for doing this is to show my perspective clients that I am passionate about what I do, that I bring a sense of purpose to my work, that I have an extensive background in what I can offer them, and for me, most importantly that I am in this profession through choice. To my mind, I’m not sure that you can completely separate the “who you are/why you became a personal trainer” from your business model. After all, we are PERSONAL trainers. I think that by including some of who you are in your marketing materials, you show your perspective clients that you are a real person.
That’s my two cents! I hope this helps.