Do you incorporate a version of your bio in your marketing materials – brochures, flyers, business cards? Do you use aspects of “why your became a personal trainers” when you are networking or when someone asks you what you do for a living? If yes, what do you say? And does this help you create a new client or professional connection for potential referrals?
This is what I use in marketing pieces when appropriate.
“Debra is a dedicated, wife, mother and personal trainer. With a full schedule she knows what it takes to juggle life and stay committed to her fitness. Debra’s philosophy is to “be the tortoise” instead of the hare because with consistency and dedication to a goal you can achieve anything.”
I have found more people instantly connect to me (men and women) because they know I “get it.”