Do you incorporate a version of your bio in your marketing materials – brochures, flyers, business cards? Do you use aspects of “why your became a personal trainers” when you are networking or when someone asks you what you do for a living? If yes, what do you say? And does this help you create a new client or professional connection for potential referrals?
YES, I totally use my story to connect with my potential clients.
1) Most of my marketing is done via social media and website (not print ad etc). I use a sales page on my website that lets my future clients know who they are dealing with and why I would be the trainer to meet their needs.
2) People buy from emotion…I use personal videos where I tell my story and how I will help them have success. VIDEO marketing #1 way to connect with prospects.
3) All my clients come from social networking sites like twitter (10,000+ followers), Facebook Fan page, and blog/website–so they are constantly hearing my story and the success others have had.
YOUR story is compelling…definitely use it 😉
I hope this helps.