Do you incorporate a version of your bio in your marketing materials – brochures, flyers, business cards? Do you use aspects of “why your became a personal trainers” when you are networking or when someone asks you what you do for a living? If yes, what do you say? And does this help you create a new client or professional connection for potential referrals?
Dont’ you love it when people start off by saying: it depends.
No, I do not put aspects of my biography into my marketing materials, particularly not when I do not know who will be picking them up.
However, when I know my audience, I may tailor the relevant parts of my biography towards them.
To give an example: Before becoming a personal trainer, I worked in the corporate world and had a desk job like many others. At that time, I had to find time to exercise, also while traveling. When I talk to somebody who is in that situation now, I certainly make a point of mentioning it because it immediately narrows the gap between us.
In other words, I try to find that part of my own life that corresponds best to the audience I am addressing. Since I always create my own materials, I may alter them as appropriate.
But here is another “however”: I have talked to a support group for people with fibromyalgia. I made a point of saying: “I cannot even imagine where you are on a day-to-day basis.” Simply because I cannot even though I had educated myself about this condition. But this opening statement also narrowed that gap and gave me an attentive audience.