Do you incorporate a version of your bio in your marketing materials – brochures, flyers, business cards? Do you use aspects of “why your became a personal trainers” when you are networking or when someone asks you what you do for a living? If yes, what do you say? And does this help you create a new client or professional connection for potential referrals?
I don’t tell my entire “why” to potential clients – that evolves over time, as useful and relevant.
I do tell my “who” and “how” to clients up front. Who = who likes to train from me, and what benefits they derive from that. I try to give a very clear picture of the “who” How = the process of how my training sessions / classes work.
I list my bio and expertise in my site in detail, not on my business cards. I do tell people when I network about my past history and expertise as well as my qualifications. If I don’t get someone’s attention on our first meting, then it’s hard to get it on the next one. First impression is always the most critical one.
ello…hello… (my attempt @ humor)
To answer you question blunt, no I do not incorporate my bio into ALL marketing material (basic expertise/experience info on specialized offerings like conditioning camps, specific athletic programs, workshops).
Save this 4 personal conversation, u will come across stronger as U should believe what u are saying to another about self or your service. Speak from the heart when u talk & don’t touch subjects unfamiliar because you feel u are on the spot. Honesty can be felt, heard or observed by others. It flows so naturally when I am confident about a topic ya know what i mean…
In a conversation I would state what I do & pause to let them speak…it will be a convo that way, not 1 trying to pedal services. You may gain a few clients this ways, no 1 can say not. Information is a commodity babe…
Present yourself well in conversation & you never know where it may lead you. You may never be aware of whom you help or who is observing you through you personal presentation.
Find what works 4 u & mash it up…play wit it…promote your sellable difference & always promote energy