Many of my clients have tight neck and shoulders because they hold tension in their shoulders and initiate most movements with their shoulders. Besides constantly telling them “shoulders back and down” and giving them neck stretches to do, how do we train their upper traps to relax?
Look at the overall posture and balance of the shoulder girdle. Does your client need to engage/strengthen his lats, or some other muscle groups, to help keep his scapulae in a better placement? Ortho-Bionomy® is an effective modality for balancing and re-educating movement patterns.