Nancy, Great question. I consult with many clubs on this subject.
I’ll give you some common mistakes and some guidelines from what I have learned from those who do this successfully.
In the end you know your clientele, business model, and market better than any of us who are answering Please take all information and advice given and really think about your vision and busy model.
First define what you are doing…
If it is “Group Training” then do not call it a class.
If it is a Bootcamp, then call it a bootcamp or a coached workout.
This is really about consumer confusion.
Assuming we are talking about training, a formula that many have used with success is Limit the group training to 6 clients and charge 1/3 the price of your 1 on 1.
In your case that equals $25 per person per session.
Just as I’m sure you do with training, DO NOT sell single sessions. Try to sell packages that match your current model.
DO NOT discount ! This is a big one. The 1/3 price of 1 on 1 is the discount already.
In this scenario you will collect exactly double the rate that you are charging for your one on one time. $150 (6 people X $25 each) per session instead of $75.
With this formula you can have Bootcamps or coached workouts of 15 + people paying a price point of $10-$15 per workout.
You know have a program and price point that fits 3 distinct markets.
NO consumer confusion. Easy to explain and sell.
I hope this helps.
Better people make people better.
Keep building people Nancy and you’ll succeed.