First, my regular rate doesn’t go down for Personal Training clients no matter how many sessions they purchase. I do shorter sessions for less, but that fee is at a higher per minute rate than a full hour. My doctor doesn’t do that and what I do for clients is far more life altering than getting over a cold. A good trainer puts in a lot of time to create programs and keep up their knowledge. My doctor tells me that I personally put in about 3 times as much effort in my education than he does.
Second, my small group rate is never less than my one on one rate. It is far more work for me to implement a program for additional people. Each person in a group splits the rate between them. That rate is less for each than the one on one rate, but significantly ups the amount charged. So, in your example of $75, my fee would be $120 for the session or $60 each for 2 people. Small groups do get a reduction in fees for a long term commitment. That reflects that after the initial few weeks of trainnig, I don’t need as much time to prepare. And the group dynamic begins to also improve the overall effort needed to deliver the sessions.
Nancy, Great question. I consult with many clubs on this subject.
I’ll give you some common mistakes and some guidelines from what I have learned from those who do this successfully.
In the end you know your clientele, business model, and market better than any of us who are answering Please take all information and advice given and really think about your vision and busy model.
First define what you are doing…
If it is “Group Training” then do not call it a class.
If it is a Bootcamp, then call it a bootcamp or a coached workout.
This is really about consumer confusion.
Assuming we are talking about training, a formula that many have used with success is Limit the group training to 6 clients and charge 1/3 the price of your 1 on 1.
In your case that equals $25 per person per session.
Just as I’m sure you do with training, DO NOT sell single sessions. Try to sell packages that match your current model.
DO NOT discount ! This is a big one. The 1/3 price of 1 on 1 is the discount already.
In this scenario you will collect exactly double the rate that you are charging for your one on one time. $150 (6 people X $25 each) per session instead of $75.
With this formula you can have Bootcamps or coached workouts of 15 + people paying a price point of $10-$15 per workout.
You know have a program and price point that fits 3 distinct markets.
NO consumer confusion. Easy to explain and sell.
I hope this helps.
Better people make people better.
Keep building people Nancy and you’ll succeed.
Hello Nancy King,
Think about what you need to earn and split that between the participants with maybe a minimum such as $10 per class. Here is a link to more great input:
Natalie aka NAPS 2 B Fit
Consider your bottom line.
Personally I think it takes MORE energy to do small group than one on one
I charge $20 per person for my boot camp (just raised it from $15 for 6 years!) and I get 8-10
It can be a win win if priced right.
If you charge $12 for 5 that’s only $60 for you. So base it on what you want to make for that hour.