How do you market in a small town where word of mouth is better than the press?

It just takes one client that likes what you do… but what I do is offer free sessions for referrals. Because the gym I work at offers package deals I tell my clients to get a friend to buy a package with me and I will give them two free sessions in return, I eat some money but it keeps new clients coming and current clients willing to market for you. It is okay to sacrifice a couple of bucks for a good payout at the end. I do all kinds of stuff like that… Free Friday, a random friday out of the month give a free session to one of your clients. Get creative, the more creative you are the more the town will talk and news travels fast in small towns.