In a world of social media and internet marketing, the ‘noise’ can often drown out your efforts. You may have to get creative offline.
Here’s a simple suggestion: Create a unique bumper sticker and convince people to put it on their cars. Sounds silly, but these days everyone is personalizing their rides with trendy car decals.
Example: There is a small barber shop in our town. If the owner sees that his clients do not have his decal on their cars, he’ll personally walk out there with the sticker and Windex (with client permission, of course). There isn’t a day that goes by where I don’t see a car with his ‘Barber Shop’ logo when I’m out driving around. It’s quite effective, actually. So, come up with something unique (a motto, logo, that represents a lifestyle) and tag the cars in your community!